Along with "HIPPO" and "GIRAFFE," one of Helios' first spelled words was "TARGET" (that strip mall mini-Mecca where trains are sold). He also early on was able to recognize "STARBUCKS" (land of hot chocolate and scones) and "MCDONALD'S" (home of apple slices). Thanks to a few savvy marketers, he is now able to recognize "CLEAR" as well.
This past spring at the local mall, Clear Wireless introduced a promotional display. Wireless is boring enough to kids (and most adults) - even the Apple yuppie or some Intel factory bunnies can't make their products interesting to children. But Clear is smart. They slapped their logo on an inflatable "snow globe" with a cupcake inside and circulating sprinkles. If you've ever seen the chipmunk in Ice Age questing for its acorn, you have seen the wild, bug-eyed stare with which these two boys greeted this 7-foot high cupcake in a globe.
Once we got them to stop hugging the cupcake, we were able to get them to hug each other and take this picture. Don't mistake it for a sign of brotherly love - while those displays do occur, this was rather a flush of mad passion for sugary glutenous wonders manifested as a massive cupcake. The brother just happened to be there to receive some of the residual love.
Along with "HIPPO" and "GIRAFFE," one of Helios' first spelled words was "TARGET" (that strip mall mini-Mecca where trains are sold). He also early on was able to recognize "STARBUCKS" (land of hot chocolate and scones) and "MCDONALD'S" (home of apple slices). Thanks to a few savvy marketers, he is now able to recognize "CLEAR" as well.
This past spring at the local mall, Clear Wireless introduced a promotional display. Wireless is boring enough to kids (and most adults) - even the Apple yuppie or some Intel factory bunnies can't make their products interesting to children. But Clear is smart. They slapped their logo on an inflatable "snow globe" with a cupcake inside and circulating sprinkles. If you've ever seen the chipmunk in Ice Age questing for its acorn, you have seen the wild, bug-eyed stare with which these two boys greeted this 7-foot high cupcake in a globe.
Once we got them to stop hugging the cupcake, we were able to get them to hug each other and take this picture. Don't mistake it for a sign of brotherly love - while those displays do occur, this was rather a flush of mad passion for sugary glutenous wonders manifested as a massive cupcake. The brother just happened to be there to receive some of the residual love.
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